Thinking of starting a blog? Blogging is a marvellous thing to get involved with and can lead to all kinds of great opportunities. Before you dive in, it’s worth firstly getting a step back and considering a number of essential things.
Listen up. Starting a blog is rather easy, but getting it right is a lot more difficult and there are numerous decisions to make on the way. Here are 12 things you need to know even before you set up a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about your best option for how do you start a blog. Do you develop a WordPress blog, or would a platform like Blogger suffice? Have you considered something similar to SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the most suitable choice.
There are a few main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and control of all you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody comes along one day and destroy your website since it ‘breaks’ some form of rule. That’s a huge trouble with many platforms!
When you have installed WordPress (it’s free and a lot hosts enable you to set it up with just a few clicks), it is possible to essentially do whatever you decide to like. You’ll have to spend some funds on hosting and a domain address, but those could be picked up pretty cheaply.
2. Build a Brand
To develop an excellent blog and stand out in the crowd, you should work to generate a distinctive brand. This simply means choose a very specific niche and working to create a brand that truly talks to your audience.
What makes a product?
Well, it demands a variety of such things as the name, logo, visual imagery, the tone/personality of the writing, the person experience, and so forth. Think about great bloggers like Seth Godin. You usually know specifically what you’re getting if you visit his blog – and that’s what you ought to do, too.
To achieve success, you have to stand above the audience and call your audience. What’s your niche? What do you need to be referred to as? What’s the personality of the blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You might have the very best looking blog on earth, but it doesn’t matter a jot in case the content is crap!
To have success and maintain people returning for more (which happens to be surely what every blogger is looking for), your articles must be top quality and deliver on what exactly you’ve promised.
Ensure each post is well researched and possesses a definite point. Ensure it is interesting to read through by injecting a little bit of your own personal personality into each post – or tell stories to bring it alive.
Remember: content is king, so make certain it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is really important. If you need how to start a blog for free to get any kind of impact, you only cannot go weeks or months without building a post!
When you set up your website, it’s easy for starters great intentions and boast about how precisely you’re will make a whole new post six times every week. But unless you’re superman/woman, to be honest that adhering to a schedule such as that is totally unrealistic.
To give yourself the perfect chance of success, be realistic regarding how often you’re planning to post and set up a schedule to fulfill that goal. You may want to map out your site content beforehand then make use of a post scheduler to publish it to the blog over a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Ensure each and every post you are making contains some form of visual content. It can help to bring your blog alive and might greatly increase the number of people who click through to your blog site – especially from social networking.
Not a graphic designer whizz kid? Don’t worry! An instrument like Canva is free and super simple to operate, or you could outsource it to your design professional.
6. Interact With Other Bloggers
It’s easy to understand other blogs as competitors, but you should actually have a look at them when your friends. Experience tells me that the success often depends upon connecting along with other bloggers and making yourself known to the important thing players in your niche.
Discuss their blogs and join in the conversation. Share their posts on social networking. Develop a relationship together and get on the radar! Believe me, it’ll really help the likelihood of success.
7. You Should Build a message List
Imagine being able to send 500 individuals to your brand-new blog post within just minutes, or having the opportunity to instantly send website visitors to a proposal you’re promoting as an affiliate.
When you have a message list, you have the power to do all of this and a lot more!
You’ve probably heard the expression “the amount of money is with the list” – and that i can absolutely and categorically let you know that it’s the honest truth. If you’re starting a fresh blog, make sure you begin to build an email list from day 1.
8. Spending money on Advertising
There are lots of great free methods for getting traffic to your blog site. You can work on SEO and obtain traffic from Google. You are able to write guest posts for other blogs, or use social networking to talk about relevant content and obtain new followers.
But while free methods are wonderful, it’s also worth taking into consideration paid methods like Facebook advertising. If you do it right, you may achieve your goals faster and almost instantly get in touch with new people.
Anything of warning: Don’t throw a lot of cash in the wall and hope it sticks! Set a little budget (e.g. $20) and test the liquid to determine if it really works.
9. Responsive Design is a MUST
The days are gone when a lot of people browsed the world wide web on his or her desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to create a whole new blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile devices! It’ll have the viewing experience significantly better for your personal visitors, and it has certain SEO benefits, too.
10. Be familiar with Increasing Security Threats
When establishing a blog, it’s vitally important to take security seriously. Blogs are vulnerable to hackers as well as other online threats, so it’s absolutely vital for taking steps to shield your blog whenever possible. Trust me, you don’t want the hassle of sorting out a hacked blog because it may be a complete and utter pain from the arse!
Firstly, ensure your blog site and plugins are usually up-to-date and running the latest versions. Including the WordPress installation, your theme and every plugin.
Secondly, make sure you use a basic WordPress security plugin to aid guard against common threats and obtain alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You must Consider SEO
Where would you go if you’re looking for information? In many instances, the reply is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
If you want to get visitors from Google, you need to think of Search Engine Optimization (SEO). I really could write a whole book with this subject, for the time being you just need to obtain the 30deyypky right.
Base each blog post around a certain keyword – and be sure to incorporate that keyword a couple of times from the post. Don’t go crazy!
Moreover, it’s worth installing a search engine optimization plugin like Yoast SEO. This can be a free tool that gives you the ability to optimize your site quickly.
12. Blogging is tough Work
Finally, it’s essential to know that blogging is difficult work.
Many people dream of establishing how to set up a blog and achieving instant overnight success, but the reality is that it’s bloody hard work and requires consistent effort over years and years. If you’re prepared to place the effort it, it’s worth it though and literally has the ability to change your life.